Privacy Policy – How 44pk Protects Your Data

1. Introduction

44pk is an online gaming and sports betting platform designed for Pakistani players. When you use 44pk — whether you are registering an account, placing a bet on a PSL match, spinning the reels on a slot game or requesting a withdrawal to your JazzCash wallet — certain information about you is collected and processed. This Privacy Policy sets out exactly what that information is, the reasons it is collected, and the steps taken to keep it safe.

We keep this policy as straightforward as possible because we believe you have a right to understand clearly what happens with your data rather than having to wade through legal jargon to find out. If you have questions that are not answered here, you can reach us at [email protected].

This policy should be read alongside the Terms and Conditions and the Responsible Gaming Policy, all of which form part of your agreement with 44pk.

2. Data We Collect

The information 44pk collects falls into the following categories:

Account and Identity Information

• Full name as provided during registration.
• Date of birth (used for age verification).
• Mobile number and email address.
• Account username and encrypted password.
• Identity documents submitted for verification purposes, where requested.

Financial and Transaction Information

• Deposit and withdrawal amounts and dates.
• Payment method references (e.g., the last four digits of a card, or a JazzCash or Easypaisa account reference).
• Transaction history for your 44pk account balance in PKR.

Gaming and Betting Activity

• Bets placed, game sessions played, stake amounts and outcomes.
• Bonus claims and wagering activity.
• Responsible gaming settings you have applied to your account.

Technical and Usage Data

• IP address and approximate location derived from it.
• Device type, operating system and browser information.
• Pages visited on 44pk and time spent on each.
• Session logs and error reports.

Communications

• Messages sent to our support team and our responses.
• Marketing preferences and opt-in or opt-out records.

3. How We Collect Your Data

Most of the data we hold about you comes directly from you — through the registration form, when you make a deposit or withdrawal, when you contact support, or when you update your account settings. Some data is collected automatically when you use the platform.

Collection Method	Examples of Data Collected
Registration form	Name, date of birth, mobile number, email address
Payment processing	Payment method reference, transaction amount, date
Platform usage (automatic)	IP address, device info, pages visited, session duration
Identity verification	Document scans, selfie images where required
Support communications	Message content, timestamps, resolution notes
Cookies and similar technologies	Session tokens, preference settings, analytics identifiers

4. How We Use Your Data

Every piece of data 44pk collects has a specific purpose. We do not collect data speculatively. The main uses are:

• Account management: Creating and maintaining your account, processing logins, storing your preferences and communicating account-related updates.
• Payment processing: Handling deposits and withdrawals in PKR, verifying payment method ownership and maintaining transaction records.
• Identity and age verification: Confirming that you are at least 18 years old and that your identity matches the account details provided.
• Fraud prevention and security: Detecting unusual account activity, preventing unauthorised access, identifying duplicate accounts and investigating suspected fraud.
• Responsible gaming: Monitoring betting patterns that may indicate problem gaming behaviour, applying account-level limits and self-exclusion tools as requested by the player.
• Customer support: Responding to your queries, resolving disputes and maintaining records of communications.
• Platform improvement: Analysing usage patterns to identify bugs, improve navigation and develop new features.
• Marketing communications: Sending you promotional offers, bonus notifications and platform updates — but only where you have opted in to receive them.
• Legal compliance: Retaining records as required by applicable laws and responding to lawful requests from authorities.

5. Sharing Your Data

44pk does not sell your data. We share it only in the following limited circumstances:

Payment Providers

To process your deposits and withdrawals, we share the minimum necessary transaction data with our payment partners including JazzCash, Easypaisa, Raast and banking networks. These providers handle your data under their own privacy and security standards and are not permitted to use it for any purpose beyond processing your transaction.

Identity Verification Services

Where identity or age verification is required, your documents may be shared with a third-party verification provider. This data is processed solely for verification purposes and is not retained by us beyond what is legally required.

Platform Technology Partners

Game providers and platform technology suppliers may receive anonymised or aggregated usage data to support technical integrations. They do not receive your personal details unless strictly required for the service in question.

Legal and Regulatory Requests

44pk may disclose your data where required to do so by law, in response to a lawful request from a government body or law enforcement agency, or to protect the platform and its users from fraud or criminal activity. We will not disclose more information than is required.

6. Payments and Financial Data

All transactions on 44pk are conducted in Pakistani Rupees (PKR). When you make a deposit using JazzCash, Easypaisa, Raast, a bank transfer or a card, the transaction is routed through a secure payment gateway. 44pk does not store your full card number, mobile wallet PIN or banking credentials at any point in this process.

We retain a transaction reference, the amount, the date and the payment method type (e.g., "JazzCash") for account record purposes. This data is used to reconcile your account balance, resolve any disputed transactions and comply with financial record-keeping requirements.

If you request a withdrawal, your payment details are verified against the account record to confirm ownership before the transaction is processed. This is a security measure, not a delay tactic — it protects you from unauthorised withdrawals in the event that someone gains access to your account.

7. Cookies and Tracking Technologies

44pk uses cookies and similar technologies to keep the platform working correctly and to understand how players use it. Here is what we use and why:

Cookie Type	Purpose	Can You Opt Out?
Essential / Session	Keep you logged in, maintain your session and process transactions securely	No — required for the platform to function
Preference	Remember your settings such as language and display preferences	Yes — via browser settings
Analytics	Understand which pages are most used, identify errors and improve the platform	Yes — via cookie preferences
Marketing	Track whether promotional communications led to platform visits, to measure campaign effectiveness	Yes — via account settings or cookie preferences

You can manage cookie settings through your browser at any time. Disabling essential cookies will affect your ability to log in and use the platform. Disabling other cookie types will not affect core functionality.

8. How Long We Keep Your Data

We do not keep your data indefinitely. Retention periods vary depending on the type of data and the reason it was collected:

• Account data: Retained for the duration your account is active and for a period after closure as required for legal and audit purposes.
• Transaction records: Financial records are retained for a minimum period in line with standard financial record-keeping practices.
• Identity verification documents: Retained only for as long as necessary to fulfil the verification purpose and any applicable legal requirement.
• Support communications: Retained for a reasonable period to allow us to reference previous interactions if you contact us again.
• Marketing preferences: Retained until you change them or close your account.
• Analytics data: Typically anonymised after a short period and retained in aggregate form only.

When data is no longer required and the retention period has passed, it is securely deleted or anonymised so that it can no longer be linked back to you.

9. Your Rights Over Your Data

You have the following rights with respect to the personal data 44pk holds about you:

• Access: You can request a copy of the personal data we hold about you.
• Correction: If any of your personal information is inaccurate or out of date, you can update it in your account settings or ask us to correct it.
• Deletion: You can request that we delete your personal data. We will do so where there is no legal or contractual reason to retain it. Note that if you have an outstanding balance or active bonus, some data must be retained until that is resolved.
• Restriction: You can ask us to restrict processing of your data in certain circumstances, for example if you believe data we hold is inaccurate while we investigate.
• Objection to marketing: You can opt out of marketing communications at any time through your account settings. Opting out will not affect your ability to use the platform.
• Portability: Where technically feasible, you can request your data in a machine-readable format.

To exercise any of these rights, contact us at [email protected]. We will respond within a reasonable timeframe. We may need to verify your identity before acting on your request to ensure we do not hand over data to the wrong person.

10. Security Measures

Protecting your data is something we take seriously. The security measures in place at 44pk include:

• Encryption of data in transit using HTTPS across the entire platform.
• Encrypted storage of sensitive account and payment data.
• Access controls that limit which staff and systems can access personal data, on a need-to-know basis.
• Regular security reviews of platform infrastructure.
• Automated monitoring for unusual account activity, including login attempts from unrecognised devices or locations.
• Two-factor authentication options available to players who want an additional layer of account security.

While we take all reasonable steps to protect your data, no online platform can guarantee absolute security. You should also take steps to protect your own account — use a strong, unique password, do not share your login details with anyone, and contact support immediately if you think your account has been compromised.

11. Minors

44pk is strictly for adults aged 18 and above. We do not knowingly collect personal data from anyone under the age of 18. If we discover that an account has been registered by a minor, the account will be closed immediately and all associated data deleted, except where we are required to retain records for legal purposes.

If you are a parent or guardian and believe a minor has registered on 44pk, please contact us immediately at [email protected] so we can investigate and act without delay.

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in how we operate the platform, changes in technology, or updates to applicable legal requirements. When we make material changes, we will notify registered users via email or an on-screen notice. The updated policy will be published on this page with a revised date at the top.

We encourage you to review this page periodically. Your continued use of 44pk after an update has been published means you accept the revised policy.

13. Contact Us

If you have any questions about this Privacy Policy, want to exercise your data rights or have a concern about how your information has been handled, please get in touch:

You can also review the FAQ page for quick answers about accounts and platform features, or read the Terms and Conditions for a full overview of the rules that govern your use of 44pk.